Introduction

AdRoll is a digital marketing platform that provides retargeting, prospecting, and performance marketing solutions.

AdRoll API is a powerful tool that enables developers to build custom integrations and automate workflows within the AdRoll platform.

The AdRoll API offers a range of endpoints that allow users to manage their AdRoll accounts programmatically. Some of the key features of the AdRoll API include the ability to create and manage campaigns, audiences, creative assets, and reporting data.

With the AdRoll API, developers can also integrate with third-party platforms and tools, such as Google Analytics and Salesforce, to enhance their marketing efforts.

To get started with the AdRoll API, developers need to obtain an API key and secret, which can be obtained from the AdRoll dashboard. The API uses RESTful principles and supports both JSON and XML formats for requests and responses. AdRoll also provides detailed documentation and code samples to help developers get up and running quickly.

Overall, the AdRoll API offers a range of powerful features that can help businesses streamline their marketing efforts and automate workflows. By integrating with the AdRoll platform, businesses can leverage the power of digital marketing to drive growth and achieve their marketing goals.

Getting an access token

Step 1: Request user authorization

Direct user to: https://services.adroll.com/auth/authorize?response_type=code&client_id=[CLIENT_ID]&redirect_uri=[REDIRECT_URL]

AdRoll will prompt the user to authorize access to your app.

If authorized, AdRoll redirects the user to the redirect_uri with the authorization code in the code query parameter:

Home

Step 2: Request access token

Once you have an authorization code, use it to request an access token.

Make a POST request to https://services.adroll.com/auth/token
with the following request headers and request body information:

import requests

url = 'https://services.adroll.com/auth/token'

payload = {
    'grant_type': 'authorization_code',
    'code': 'my1IARfn',
    'redirect_uri': 'https://sprighub.ai',
    'client_id': 'c1EBikerG012',
    'client_secret': 'Eom'
}

response = requests.post(url, data=payload)

print(response.json())

Successful response:

If successful, the response body is a JSON response containing the user’s access token:

{
'token_type': 'Bearer', 
 'access_token': 'giICIpeYQYLhv3fp3AhnoVK6ROGm', 
 'expires_in': 86399,
'refresh_token': 'HUBUYnDtAS8cIsnFbfemjlLE1YpBmHYa', 
 'refresh_token_expires_in': 31622399
}

Note:

Access Token Valid for 24 Hours

Refresh Token Valid for 365 Days

Using Refresh Token to generate access token

import requests

url = 'https://services.adroll.com/auth/token'

payload = {
    'grant_type': 'refresh_token',
    'refresh_token': 'HUBUYnDtAS8cIsnFbfemjlLE1YpBmHYa',
    'client_id': 'c1EBikerG012rAn6pcWqI9I6AYeJK2DR',
    'client_secret': 'Eom3Gjb70HPsiXRB'
}

response = requests.post(url, data=payload)

print(response.json())

Example of AdRoll API call in python

import requests
import json
 
headers = {
'Content-Type': 'application/json',
'Authorization': 'Bearer oNsAd2Y8HMPaNuBYQqTkObw1Z2v8'
}
payload={}
  
base_url = "https://services.adroll.com"
  
#organisation endpoints
  
get = f"{base_url}/api/v1/organization/get"
get_data = requests.get(get, headers=headers)

Important Endpoints

https://apidocs.nextroll.com/crud-api/reference.html